Argues that editor William Allen White was striving to set a social and political agenda that would advance business values and bring prosperity to his home state, Kansas. (FL)

Hypotheses that have related home television use to schooling are categorized. Available evidence about overall effects suggests a small effect on reading growth, hints at a tendency for socially advantaged children to be most vulnerable to effects, and is largely uniformative as to the validity of particular explanatory hypotheses. (Author/GK)

Discusses the nature of motion media (i.e., film and television) and describes a theoretical model of communication, the Iconic Phenomena Communication Model. Topics discussed include types of imagery; symbolic representations; motion media and the mind; and semiotics in the study of film and television. (four references) (LRW)

Analyzes the portrayal of teachers in fictional television programs and films. Claims that fictional treatments of teachers in the media are distorted and stereotyped. Considers the possible effects of such distortions and proposes ways of counteracting them. (HB)

Discusses methods for incorporating video into hypermedia programs. Knowledge representation in hypermedia is explained; video production techniques are discussed; comparisons between linear video, interactive video, and hypervideo are presented; appropriate conditions for hypervideo use are examined; and a need for new media research is…

Analyzes the double or mirrored scene of the Centers for Disease Control's AIDS education campaign and the responses to that campaign, basically, the dominant, heterosexual, televised discourses' defensive erasure of those semiotic objects that represent illicit and nonreproductive sex. (RS)

Introduces special issue on the topic of mental health and the media. States that there is no single answer about the impact of the media. Suggests that articles attempt to encourage counselors to think critically about the role of the media in influencing individual mental health and in shaping public perceptions of mental health issues.…

Argues that the information-processing paradigm can both revitalize so-called strong-effects theories in mass media research and make them more inclusive. Discusses how the four previous studies in this issue show the use of simple solutions to problems that have plagued mass-media-effects research and call out for further inclusion of discussions…

In an examination of the way people store and retrieve information from advertising, this paper draws a distinction between "semantic" memory, which stores general knowledge about the world, and "episodic" memory, which stores information about specific events. It then argues that episodic memory plays a more significant role…

Although there have been frequent calls for over-time research in mass communication, there are still many reasons that researchers use simpler designs. Each approach: two-time point, panel/repeated measures, and time-series experimental designs, offers its own advantages and disadvantages. By examining the benefits and disadvantages of each…

Few individuals think of the theatrically exhibited motion picture as supported by advertising like other major forms of mass communications. Cinema screen advertising can be defined as the presentation of individual advertising messages on movie theatre screens in a distinct and discrete fashion. Screenvision ads run prior to the start of each…

The "Electronic Media Career Preparation Study" was conducted by the Roper Organization to represent an attempt to put many industry concerns about academia into a more formalized context. Broadcasters in the Roper study suggested that colleges and universities do an inadequate job in providing students with practical knowledge and in…

Intended for newspaper managing editors, this collection includes the following topics and authors: (1) discovering how to reshape newspapers for the video age (Tom Holbein and Deanne Termini); (2) trends that will cause newspapers to change the manner of news collecting and delivery (Tom B. Mauro); (3) solid tips on research (Jenny Fielder); (4)…

The proposition advanced by media critics John Fiske and John Hartley, that television provides the experience of "defamiliarization" (the demand that viewers "negotiate" a response to the ideological frameworks that television presents), is considered by the Russian Formalist critics and the structuralists who elaborated and…

This paper examines some of the questions to be answered and some of the problems to be faced if the widespread application of technology in education is ever to be achieved. The paper is not a "how-to-do-it" manual for conducting cost-effectiveness studies; rather it is an argument to be used in support of such studies and of the experimentation…