Explores the role of marketing in the modern firm and the key tasks of marketing management. Defines the term "marketing" and discusses it as an economic concept. Discusses three key marketing principals. (RKM)

Elucidates general principles that need to undergird economics textbooks. States that they should at least provide a combination of data and theory, where the theory explains the data which, in turn, illustrates the theory. Concludes that texts should transmit real knowledge of complex systems and economies so that future disastrous mistakes might…

Focusing on areas of contention, the author responds to "Principles of Economics Textbooks: Innovation and Product Differentiation" by Stiglitz. Contends that Stiglitz's description of principles textbooks is insufficient, states that the textbook market is more oligopolistic than monopolistic, and cautions writers against deleting parts…

Suggests reasons to include economics as a course requirement in nursing programs: (1) economics promotes a better understanding of the nature and organization of society; (2) those who make decisions affecting the system consider health care a commodity; (3) appreciating and using economic theories will help the profession advance. (JOW)

Examines the connection between the U.S. Constitution and economics and provides numerous examples of constitutional clauses and court cases which illustrate this point. Argues that constitutional provisions, such as the taxing and spending clause, have a substantial impact on national economics and that this impact should be presented in the…

Neither short-run nor long-run price stability is a necessary state of affairs under a gold standard. This conclusion results from an examination of possible differential rates of productivity growth in the gold and non-gold producing sectors. (Author/RM)

Teachers of business law have many opportunities to integrate basic economic principles into their business law classes and therefore contribute to students' economic as well as legal literacy. Discusses a number of specific learning activities resources. (JOW)

Presents ideas regarding the inclusion of economics in the marketing and distributive education (MDE) program at the secondary level. Specifically explains how economics fits into the MDE program, identifies economic concepts relevant to marketing, and discusses available materials and instructional aids. (JOW)

Examines ways in which economics can enhance the business education curriculum. Discusses the process of using existing curriculum as the basis for integration using four steps: (1) examination of economic content, (2) examination of course curriculum, (3) determination of applicable economic concepts, and (4) selection of activities and…

Sketches the origins and growth of consumer education and presents results of a survey to determine priorities for the objectives of consumer education. (SK)

After a discussion of the causes and results of adolescent stress, the authors suggest possible topics which home economics teachers could address in their curricula. These include developmental and transitional life stages, stress reactions, recovery from loss and grief, death, divorce, teen pregnancy and abortion, child abuse, rape, and others.…

The author calls for a renewed commitment to comprehensive scope, high scholarly standards, consideration of all viewpoints, and attention to issues in the field of economics. (RJG)

Sexual harassment education is concerned with teaching students to recognize harassment, understand their rights, and develop skills to cope with it. Home economics teachers should be aware of the extent of the problem, educate students about it, and work for school policies that address it. (SK)

Results of a review of the Test of Economic Literacy suggest that average measurable gains from economics instruction in high school are not only limited but are unlikely to be obtained in many instructional situations. (Author/JOW)

Presents a model for the implementation of state-mandated economics education by providing a basic framework for delivering effective economics education programs to high school economics instructors. (Author)