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Alexander, Alison – Communication Monographs, 1993
Discusses interest in studies of media and the family; the creation of social meaning for media consumption; and in children's interpretation of television. Notes that the emergence of qualitative investigations represent a challenge to the assumption that the paradigm of media consumption is an individual viewer positioned before a screen in a…
Descriptors: Children, Communication Research, Higher Education, Mass Media Role
Keyton, Joann – 1993
Students are exposed to group interaction long before they reach the college classroom through their living, social, and educational groups. As a result, they bring preconceived notions about group interaction effectiveness. Students also receive a great deal of exposure to group interaction from television. Situation comedies, students' favorite…
Descriptors: Communication Research, Communication Skills, Group Behavior, Group Dynamics
Murray, John P.; Lonnborg, Barbara – 1984
This booklet highlights the results of research findings on the impact of television on children and provides advice for parents on why and how they can exercise some moderating influence on television's impact. The issues covered include the effect of the amount of time children spend watching television, the impact on children of televised…
Descriptors: Children, Guidelines, Parent Influence, Programing (Broadcast)
Jenkins, Patricia – 1986
This paper, which explores the efforts made by teachers and others in England to promote the study of the media in formal education structures, begins by presenting a brief introductory overview of key historical events in media studies that have affected its identity and evolution. The paper investigates, in particular, post-16 further education…
Descriptors: Films, History, Mass Media, Qualifications
Oseguera, A. Anthony – 1983
Noting that one of the greatest criticisms of television is the lack of television criticism itself, this paper proposes a multidimensional approach to the subject, based on current forms of criticism and theory. The 10 forms of criticism or theory discussed in the paper are (1) rhetorical criticism, (2) dramatic criticism, (3) literary criticism,…
Descriptors: Content Analysis, Film Criticism, Linguistics, Literary Criticism
DeGooyer, Janice; Borah, Farfalla – 1982
This study examined 10 years of prime time programming--from 1972 to 1981--to discover how television has portrayed women who work outside of the home, together with the new technologies of cable and satellite television, their current programming for and about working women, and the possibilities for the future. The programs selected for each…
Descriptors: Cable Television, Commercial Television, Employed Women, Family Characteristics
Hesselbart, Susan – 1977
Televised sexuality is examined in the context of gender stereotypes for three recent, "new adult" programs which have been billed as departures from traditional treatments of sex roles and/or sexuality: "All That Glitters,""Soap," and "We've Got Each Other." Using these examples, the paper focuses on three main areas: (1) characters and settings…
Descriptors: Commercial Television, Content Analysis, Interpersonal Relationship, Opinions

Meehan, Eileen R. – Critical Studies in Mass Communication, 1986
Claims that most television research ignores the connections between its symbolic and economic influences. Argues for an integrated approach that views television as both a commodity and an artifact. Describes five analytical categories that researchers could use to provide information illuminating these relations to the public. (JD)
Descriptors: Audience Analysis, Cultural Influences, Economic Factors, Mass Media Effects
Salomon, Gavriel – Journal of Visual/Verbal Languaging, 1982
Examines two issues: whether different modes of presentation used by communication media require their own unique brand of literacy, and whether the consequences of one kind of literacy, e.g., television literacy and all of its skill components, may affect those of another kind. (MBR)
Descriptors: Children, Definitions, Literacy, Literature Reviews
Adkins, Gale R. – Media in Education and Development, 1982
Argues that formative research (research intended to provide practical answers) is an important tool in the production of effective programs for use in instructional television, particularly in developing nations. (JJD)
Descriptors: Action Research, Developing Nations, Educational Television, Formative Evaluation

Hart, Ian – Journal of Educational Television, 1982
Examines the differences between researchers and practitioners in the field of educational television, assesses the value of current research to television producers, and concludes that cooperation between researcher and practitioner is necessary for effective communication with the audience. (JJD)
Descriptors: Educational Researchers, Educational Television, Film Production Specialists, Interprofessional Relationship

Hawkins, Robert P.; Pingree, Suzanne – Journal of Broadcasting, 1981
Based on a review of television's influence on social reality beliefs, a model is proposed to examine how individuals use television to construct such beliefs. Evidence suggests that television has some influence on attitudes related to violence, sex, old age, and family values and structure. Twenty-two references are cited. (Author/MER)
Descriptors: Broadcast Television, Guidelines, Models, Research Design

Fisch, Shalom M.; McCann, Susan K. – Educational Technology, Research and Development, 1993
Explores the potential of television to elicit active participation in mathematics by reviewing research concerning the "Square One TV" television series. Types of participation that have been observed among viewers are described, and characteristics of "Square One TV" formats that have been particularly successful in eliciting…
Descriptors: Childrens Television, Educational Television, Elementary Education, Mathematics Instruction

Potter, W. James – Human Communication Research, 1993
Presents a critical analysis of how cultivation (long-term formation of perceptions and beliefs about the world as a result of exposure to media) has been conceptualized in theory and research. Analyses the construct of television exposure. Suggests revisions for conceptualizing the existing theory and extending it. (RS)
Descriptors: Communication (Thought Transfer), Communication Research, Higher Education, Mass Media Effects
Corder, Lloyd E. – 1987
Expectancy effects--the unconscious shaping of receiver behavior by signalling sender expectations--while recognized in science, have not been documented extensively from a communication perspective, nor are nonverbal aspects of expectancy effects fully known. Expectancy is a function of three elements, the sender's predisposition (including…
Descriptors: Attitude Measures, Communication (Thought Transfer), Mass Media Effects, Nonverbal Communication