In this essay, I propose that the field of composition/rhetoric can make important contributions to the understanding of ethics based on our critical perspective on language as interactional and rhetorical. The actual language of decision making with ethical dimensions has rarely been studied directly in the literature, a crucial gap our field can…

The concern that doctoral programs in the arts and sciences do not adequately prepare students for careers as faculty members is hardly a new one, but it has become urgent. Colleges and universities in United States are facing the impending retirement of large numbers of faculty members and need to replace them with qualified professionals, on or…

My argument is that when marketing-particularly advertising-may, under certain circumstances, work against the goals of autonomous, liberal higher education by undermining critical thinking and independent actions. This argument requires that advertising has a primary intent to persuade rather than inform; that by being intrusive, invasive and…

Economic downturns are sudden and sharp reminders that public universities must shift their reliance on state appropriations to other sources of revenue. The recent economic crisis is another reminder that many sources of revenue must be sought for the continued vitality of public higher education in the United States. The ways and means for…

Anyone who already regards college education as a business should have no trouble with corollary notion that marketing is essential to success. In the information and service industries including education, marketing depends more upon image than it does in resource extraction, refining and manufacturing. In this article, the authors focus on Diana…

Universities are not immune to the effects of the slumping economy, yet many of them are reporting their highest application and enrollment rates ever, as hard times compel people to look for new ways to increase their skills. Students' efforts to improve their job prospects, along with colleges' marketing efforts, have, indeed, translated to…

The announcement in June 2007 by Antioch University that it would be closing Antioch College produced a great deal of commentary. One of the better offerings was a 2007 piece in the "Weekly Standard" by Charlotte Allen, which ran under the title "Death by Political Correctness." Her analysis presents a complex picture, but Allen leaves no doubt…

There is no problem with colleges and universities trying to raise enrollment through encouraging student participation in athletics. However, the author questions the integrity of the recruiting and admissions process if institutions do not openly share their strategies with prospective students and parents. That includes being truthful regarding…

Many school library media specialists, especially in elementary schools, establish library clubs and library monitor programs. In most cases, these clubs and programs are limited to students assisting with clerical duties in the library such as shelving books and manning the circulation desk under supervision. The library media specialist assigns…

In this article, the author discusses how the creation of enrollment management organizations separate from traditional student affairs and academic affairs divisions have caused negative impacts on student learning. A relatively new organizational structure that first appeared in the mid-1970s, enrollment management has its roots in…

The recent creation of Web 2.0 applications dramatically alters the ways in which universities recruit and educate students. Technology insiders usually attribute the phrase "Web 2.0" to Tim O'Reilly, author and publisher of the ubiquitous O'Reilly series of technology books (http://oreilly.com). Although there is no shortage of definitions of Web…

Those involved in higher education understand that the admissions process has less to do with rewarding each student's past performance--although high performance is clearly essential--than it does with building a community of diverse learners who will thrive together and teach one another. Reports have noted that many leading public universities…

This essay raises the question, "Is there a future for the teaching profession?" Beginning with a brief story illustrating the difficulties teachers and teacher educators face, this essay addresses three topics educators must address if the profession is to thrive: teaching and research within universities, the recruitment of educators, and the…

Colleges regularly engage in conversations about enrollment planning, curricular change, athletics, and many other topics. Yet those same institutions fail, or at least struggle, to resolve crucial issues about diversity. That does not imply that campus efforts to increase diversity are stagnant. Rather, it suggests that, although diversity…

A presentation by Walter Gilliam (2007) at the First Annual Leadership Symposium on pre-kindergarten education in the United States outlined the explosion across the 50 states in enrollment and public spending for pre-kindergarten programs (including Head Start). Although the majority of these programs are in public schools, most states rely on a…