Sees not-for-profit, tax-exempt foundations as a means for community colleges to increase flexibility of services, build strong ties with community leaders, and permit supporters to show their appreciation. Discusses the foundation's purpose and mission and the foundation board, its members, and relationships with other members of the college…

A written campaign plan is seen as essential for annual fund success. It should contain details on all aspects of the campaign: strategy, leadership, organization, goals, and events, plus the schedule and deadlines for each of these. (MLW)

Standards of competence and ethics are seen as needed in college development. Basic characteristics of professionalism for development officers are identified: industry, resourcefulness, personal resilience and perspective, assertiveness, respect for academic principles, a deep conviction about the merit of individual institutions, a knowledge of…

A marketing approach to fund raising is presented. The development officer is seen as the marketer who provides the link between the institution and its customer--the donor. Need satisfaction selling is described as having three stages: need development, need awareness, and need fulfillment. (MLW)

Examples of how a college or university-related foundation can help in fund-raising efforts are cited. Three types of foundations (college, facilities, and regional) are defined, and the structure and administration of a foundation are outlined. High priority, adequate staffing, and a commitment of resources insure foundation success. (MLW)

Building a big alumni gift club with a small staff by using volunteers and making special gifts a priority is described. Ways to identify donors, pick the contact, cultivate the donor, entertain, ask for the gift, and say thank you are offered. (MLW)

As colleges and universities have started a trend toward the hiring of paid solicitors, others have begun to question the traditional role of volunteers as campaign solicitors. The long-range effects of the trend toward increased staff solicitation are discussed and suggestions for staff working with volunteers are offered. (Author/MLW)

Offers contrasting views on whether the federal government's scheduled repeal of the estate tax will crimp charitable giving to higher education. (EV)

Considers the role the W. K. Kellogg Foundation has played in financing curricular reform, staff development, and facility construction at community colleges in the past, and the forces that have weakened the relationship between the foundation and the colleges over the last 10 years. (DMM)

Describes the relationship between the nursing profession and the W. K. Kellogg Foundation. Describes Will Keith Kellogg's interest in public health, especially as it related to children and the development of the W. K. Kellogg Child Welfare Organization, as it was originally known. (JOW)

Reviews the growth and development of library fund raising within the context of library history and the development of contemporary philanthropy. Topics addressed include changing environments and the need for additional resources; the role of fund raising in a library's mission; effective leadership; and public relations. (Contains 40…

Although most people approach asking for donations with a high level of anxiety, $129.9 billion dollars were donated by individuals, bequests, corporations, and foundations in 1994. While corporation and foundation gifts are usually in cash, individual gifts may take the form of money, securities and real estate, art works, life insurance, or…

Trends in higher education and the impact of the economy on colleges and universities in 1985 are considered. College enrollments, trends in the ability to pay, and private giving are examined, along with employment in higher education and college costs. Three possible explanations for unexpected growth in enrollment rates are: higher education is…

Five panelists discuss how small businesses can acquire seed capital by considering venture; capital's role in the financing of business start-ups, using local banks as sources of advice and community support as well as funds for new entrepreneurs in rural areas, and investigating states' roles in supporting new ventures. (NEC)

Five panelists discuss alternatives to venture capital sources for Appalachian business expansion, new institutions created or supported by state and local governments to provide capital, and how businesses can best position themselves to take advantage of all capital sources. (NEC)