It is proposed that reexamination and restructuring of corporate education programs and tuition assistance policies is now appropriate. Some suggested revisions include use of preferred provider colleges and tuition discounting. The role of the college or university in negotiating changes is also discussed. (MSE)

Contends that college and university admissions professionals must find and supply tangible evidence that successfully distinguishes their institution from others the college-bound student is considering. Considers personal marketing, the campus visit, and important points to make in interviews with potential students and their parents. (NB)

It is more important than ever that high school counselors and independent education consultants complement one another to meet the needs of the students they serve. While they have the same objectives and professional standards, the independent consultant can offer a more individualized approach and brings more resources to the postsecondary…

The "U.S. News and World Report" rankings of colleges do not affect institutions equally; the schools impacted most are those that have the most to lose because they benefit from, even rely on, the rankings for prestige and visibility. The magazine relies on the rankings for substantial sales revenues, and has garnered considerable power…

This article addresses the problem of (1) maintaining the size and quality of the overall graduate school, and (2) maintaining a "critical mass" of students enrolled in programs where there is an indication of a future demand, but where there has been a decline. University marketing techniques have not generally focused on graduate student…

In their role as counselors and advisers, college admissions officers can enhance student retention by helping prospective students develop reasonable expectations about their undergraduate education and by helping them choose the institution that is best for them. (MSE)

Competition for students will increase in the next decade. Some factors indicating an institution's vulnerability to declining enrollment can be assessed, and may also be the key to initiatives by campus leaders to help offset the decline. (Author/MSE)

This paper argues that a typical use of regression models to target student recruitment efforts is theoretically unsound and may therefore be operationally inefficient. It presents results from a study using a predictive model to identify the prospective students on whom recruitment efforts have the greatest impact. The model uses four kinds of…

Discusses the student consumer movement, examines problems facing community college transfer students, offers observations on the transfer process, and recommends practices that could make transfer less painful and more equitable. Reviews the activities of Project CHOICE, designed to help students make better choices in selecting a college. (DMM)

The author of "Choosing a College" (Harper & Row, 1989) discusses the difference between teachers and researchers, matching schools with students, and the failure of reforms to improve the quality of teaching in institutions of higher learning. Attributes the recent renewal of overt campus racism to misguided preferential quota programs. (FMW)

Discusses the niche of community colleges within American higher education, noting rising enrollments and two-year colleges' transfer function. Provides information on cooperative arrangements between community colleges and local businesses, most popular majors, student characteristics, tuition, and earning power of associate degree graduates.…

Defines learning disabled (LD) and discusses problems related to the identification and accommodation of LD students on college campuses. Reviews approaches that have been taken to modify instructional practices and possible solutions to meeting the needs of LD students. Addresses considerations in college selection. (DMM)

The concept of student-institution fit includes much more than institutional searches for students with predetermined characteristics based on the characteristics of graduates. It requires a broad interactionist perspective, links with an institution-wide student retention plan, realistic information dissemination, and response to existing…

Ireland's computerized, national system of university admission, which assigns all students to institutions simultaneously, and Britain's system using a single set of admissions forms and centrally coordinated admissions, suggest that centralization can be an efficient and cost-effective method of linking students with colleges in the United…

Describes three case vignettes of college freshmen who are unhappy with their choice of schools early in their freshman years. Considers problems in dormitory living, academic pressures, and interpersonal problems. Discusses change in the campus environment in recent decades and the need for adult involvement in campus life. (NB)