Discussion of attitude change through mediated instruction and how attitudes are related to learning is followed by guidelines for the use of six categories of persuasion techniques by instructional designers. Summaries of research findings on the effectiveness of each technique in mediated instruction are included. (MBR)

Examines major episodes in the reporting career of Paul Y. Anderson, Washington, D.C., newspaper correspondent and magazine columnist, to see how he helped maintain the practice and standing of enterprise journalism in the 1920s and 1930s. (FL)

Discusses the problem of defining topics in education and training for which television is suitable, discounts selection rationalizations sometimes used by educational television practitioners, surveys evidence on the selection of appropriate media, and emphasizes the value of developing multimedia material. (Author/CMV)

Suggests that (1) research has not produced an algorithm for the selection of media formats, (2) more research is required on the effects of present technology, and (3) production decisions are influenced by many considerations. (Author/CMV)

Describes a model for a school media center which will serve as a strategic learning facility. The model is based upon research in both media and education dealing with behavioristic psychology, personality theory, cognitive psychology, and theories of learning as information processing. (Author/FM)

An approach to cognitive development which builds upon Piagetian assumptions and methods but which takes into account specific characteristics of diverse symbol systems and media is outlined. Such an approach may account for several phenomena left unexplained by Piaget, integrate diverse strands of research, and suggest promising lines of…

Through an analysis of two representative media--romance fiction and television news--the author argues for production of a media-literate citizenry. Suggestions governed by the Freirean objective of co-intentional education are offered to support media literacy as a form of cultural politics and to advocate its adoption. (Author/CH)

Responds to contentions that accommodation media ethnographies are incapable of addressing matters of ideology or significant social-historical variables. Explores the theoretical sources to which many accommodation ethnographers turn, sources which suggest that the theoretical bases of accommodation approaches make provisions for studying…

Suggests that contemporary rhetorical theory and research can use important insights into the nature of mass media language that representation and commodity theories cannot incorporate. Suggests that, by recognizing the rhetorical aspects of media language, scholars can legitimize the research and the dialogue that are required for the…

Considers three aspects of Robert Kozma's (IR 529 138) and Richard Clark's (IR 529 139) debate on the role of educational media: (1) the logic and definitions of the debate; (2) what the debate says about the field of instructional technology; and (3) the consequences of adopting one position or the other. (KRN)

Describes an explosion in Port Chicago (California) that a journalist later ascribed to a nuclear weapon, explains how his conclusions can be refuted, discusses the sociology of publishing such spectacular claims, and suggests how historians might better assist journalists in evaluating such claims. (40 references) (LRW)

Argues that communication research needs to move toward better integration of observations on the microlevel with systemic generalizations about macrolevel phenomena, and reorient research away from the media behavior and responses of individuals and toward the cumulative consequences of media behavior over time. (SR)

Claims that the field of communication is moving beyond theorizing that treats communication as a process, to what might be called "multiple-process theory." Examines views of message-processing modes and effects, enlarges the scope of inquiry by considering a multiplicity of levels of analysis, and discusses a philosophical orientation compatible…

Discuses three developmental stages of the information society: the electrification of communication, beginning in the middle of the nineteenth century; converging technologies and awareness of information, beginning in the late middle twentieth century; and, beginning in the 1990s, the harmonization of information systems with each other.…

Advocates that communication scholars explore more deeply the work of Emile Durkheim. Explores Durkheim and communication studies, and Durkheimian contributions to communication theory, viewing every corner of social life as communicatively founded. (SR)