Offers a reading of "The Music Man" that traces the ways its charm and humor are undergirded by a parodic stance toward American values as rooted in turn-of-the-century discourses of literacy, education, morality, and in the simultaneously burgeoning national obsessing with buying and selling. Considers sexual and textual anxieties in…

Discusses how--from the Yellow Pages to videotex--publishing for the mass market is enticing if uncertain in the electronic age. Claims that divestiture has added to the variety of new players eager to enter the field, prominent among whom are the newly divested telephone companies themselves. (JD)

Discusses how, despite recent Federal Communications Commission claims and some limited successes in state-sponsored programs aiding the needy, evidence suggests that one result of higher local phone charges has been to undermine the often-stated but ill-defined goal of universal telephone service. (JD)

My interviews in this study are a continuation of research into adult learning (Shirk, 1984, 1986, 1996. 1998). Based on personal interviews with 198 respondents, I attempted to portray the states of mind most adults face when learning something new. Now, in these twenty-nine interviews, I continue that process, focusing more intently, however, on…

The idea that office educators should teach economic concepts and discuss economic issues should be seen as an opportunity to fulfill business education's responsibility to help office education students develop skills and understanding that will better prepare them for successful careers. (JOW)

Argues for a less rigid conception of leisure. Describes how leisure has been socially constructed and how the concept is changing in postmodern consumer culture. Suggests that adult education discourse neglects consumer culture and leisure, thus ignoring part of adults' everyday existence. (SK)

In this article, the author explores the features of the higher education (HE) industry (nationally and globally) in terms of an industrial economic analysis. Specifically, the author explores the following questions: (1) Can HE as an industry and HEIs as service-providers control costs in the absence of a free and genuinely/ruthlessly competitive…

The nation's children have $4.7 billion of their own money to spend and that does not count what their parents buy for them, which is a lot. (Author)

Considerations to be taken into account before buying a home computer include one's attitude toward computers, need, cost, and available space. A personal computer can be beneficial as a tutor, entertainer, record-keeper, and aid to the handicapped. Home economists must attempt to understand the implications of home computers for family life. (JOW)

Taking adult education as a commodity and students as consumers, Jarvis examines the questions a consumer might ask of education: Why should I buy it? Do I need it? Do I want it? Can I afford it? Is it worth it? (SK)

Identifies situation in which consumers are likely to substitute rules of thumb for research, reviews rules of thumb often used as substitutes, and identifies teaching activities to help students learn when substitution is appropriate. (JOW)

Describes how John Carroll University successfully integrated ethics into existing marketing courses. Provides a summary of the current literature on marketing ethics, discusses the educational goals that are met by integrating ethics into the curriculum, examines available curricular options, and details the design and implementation of a segment…

In this article, the author argues that American higher education is allowing itself to be held hostage by the rankings industry, which can lead institutions to consider actions harmful to the public interest and encourage the public's infatuation with celebrity at the expense of substance. Instead of sitting quietly by during the upcoming ratings…

Society has stereotyped the elderly as those who are unable, dependent, institutionalized, and handicapped in various other ways. Stereotyping older people in this manner allows them to be cast aside in the market as well. The marketing community should concentrate more on this thriving aggregate, for they have disposable income--some for the…

Discussion and observations may promote further research and continuing discovery appropriate to the complex field of clothing behavior. The author states that only through analysis of the combined aspects of social, psychological, and physical attributes of clothing can consumers find satisfaction in the attainment of ultimate goals. (CT)