Discusses what is wrong with encouraging high school students to apply to their dream school as a college choice when they have no real chance of being accepted. Contends that concentrating on an unrealistic dream school steals away serious exploration of all other colleges. Suggests ways that college advisors can burst the bubble of the "dream…

Considers need for colleges and universities to develop effective marketing plan for recruitment of black students. Highlights advantages of designing marketing plan for recruitment of black alumni to assist in recruitment and retention of black students. Identifies key indicators that often hinder institutions in their recruitment of black…

Suggests that level of teaching excellence at an institution affects admission. Urges admission personnel to advocate quality in teaching. Discusses the relationship between teaching and admission, and offers a redefinition of the role of admission. (KS)

States that admissions counselors' assessment of prospective students' high schools is key element in admissions application review process. Urges admissions counselors to evaluate specific high schools based on: accreditation status, school profile, college performance of high school alumni, and evaluation of student performance over time. (CM)

Based on a panel given at the 1991 National Association of College Admission Counselor conference, this article discusses the role of parents in the college admission process, considering how counselors can work effectively with parents as a team and how colleges can involve parents in a collaborative way that frees the student to choose and the…

Presents three papers that offer advice to college-bound students and their parents. The first suggests that the more prestigious the academic institution, the more decadent the intellectual and social milieu. The second argues that higher education is best when it is local. The third warns students to keep learning outside the college…

Discusses similarities and differences in the marketing of higher education and other services, especially in regard to marketing to high school students. Considers the importance of the college choice decision, the adolescent's competence to choose wisely in light of promotional efforts, family influences, and the question of what higher…

Institutional commitment, financial resources, and technical skills are essential components in meaningful, proactive marketing research. Some recently developed approaches and efforts illustrate the possibilities of such research. (MSE)

Feels admission process should reflect more of what colleges value and be purposefully structured for the prospective student as learning experience. (CM)

In this article, a high school student describes his experience pursuing simultaneous coursework at the college level. The complexities of special college admission processes are outlined, and the options presented by college honors courses and extracurricular activities are discussed. The choice of what college to attend after completing high…

Trends in the number of degrees conferred in the arts and sciences during the period between 1954 and 1968 are described. Changes in the choices made by men and women during this period are stressed. The status of this trend since the study period are discussed. (CW)

Looks at graduate school decision making and discusses cost, number of professional degrees conferred, evaluating schools and programs, placement after graduation, salary expectations, and personal factors to be considered. Provides a list of agencies for further information. (JOW)

A three-stage model of college choice is outlined, and research related to the model is reviewed. The first phase is a developmental one in which students determine whether they would like to attend college. For students entering postsecondary studies, the second stage involves gathering information about educational options. The third state is…

Students at Black colleges buy psychological well-being and spiritual affinity while getting less favorable physical circumstances. Black students on White campuses get a better physical environment but less satisfying personal relationships and less peace of mind. Colleges must combine the best of both environments to spare students that choice.…

Examines the characteristics of proprietary business school students in Los Angeles and their reasons for attending proprietary schools rather than other postsecondary institutions, drawing from interviews with 90 students attending 3 schools. Describes the students as relatively immature, from blue-collar/low-income families, with above average…