"Frame alignment"--the conscious process of creating correspondence between one's own "frame" (ways of making meaning out circumstances) and someone else's--is a necessary condition for participation in organized social movements. Frame alignment processes may offer a generative and useful alternative to the reductive…

Contemporary rhetorician Richard M. Weaver believes that values are inseparable from rhetoric. For him, to be a rhetorician is to direct toward good or evil and to be a rhetorical critic is to determine whether that direction is the "right one" and/or judge whether the rhetorician "is a master of his art." To determine if the…

This paper focuses on using the media to reach the public and, through the public, politicians regarding literacy issues. The paper gives some tips gleaned from recent convention symposia about attracting the audience, such as involving students, teachers, or both in interviewing authors, announcing community calendars about literacy events,…

Defines ideology and representation as manifested in the field of theatre for youth. Discusses these theoretical constructs as they relate to practice in the field. Concludes that the field of theatre for young audiences is under-theorized. Hopes that the symposium has made participants more aware of the role of ideology, representation, and…

Explores what advanced student writers could be told about audience based on current principles of reading theory. Discusses reasons why teachers may not want to introduce students to these reading-based concepts of audience. (RS)

Applies general semantics to a public speaking communication apprehension (CA) lab and divides the lab into four main frames or semester sections. Suggests that CA has been treated elementalistically up to now, and that programs need to view the person holistically. States that general semantics applied to CA teaches awareness of the natural order…

Suggests that technical writing is the most challenging profession in the world and sometimes the most boring. List 35 things that the field knows about technical communication (on such topics as audience, editing, writing style, graphics, and training). Suggests that there may be nothing left to invent in the field of technical communication. (RS)

Proposes that writing pedagogies focused on models of audience analysis stultify invention and in doing so compromise the epistemic dimension of the writing they influence. Claims that classical audience analysis assumes a determinism that the separation of reader and writer denies. (HB)

Asserts that the means by which student achievement in reading are reported should be a focus rather than an afterthought. Discusses key questions related to developing report cards that serve a variety of audiences. Provides guidance and models of report cards that are more closely aligned with the literacy curriculum than traditional report…

Confronts the question of who the audience is for "children's" books and how the audience is determined. Considers publishers' attempts at identifying audience and empowerment of child readers as audience. Concludes that the voices of children need to be included in consideration of what such audiences will read in the effort to establish lifelong…

Applies M. Foucault's account of power-discourse and its relationship to its owners to aspects of late 19th/early 20th centuries, when new technologies have multiplied the capacity of power-discourse to intervene in lives. Identifies industrial urban crowd as a target for discourse; considers this conjunction in light of Foucault's theories.…

States that technical writers in the global pharmaceutical industry write for two audiences: regulatory agencies and healthcare practitioners. Contends that information products that address these audiences must balance the competing forces of business interests, market penetration, and the cultural variables of products so tied to people's…

Reproduces a conversation among playwrights, directors, and dramaturges participating in the Bonderman/IUPUI (Indiana University Purdue University at Indianapolis) experience. Features their answers to six questions regarding new play development, its focus, and influence on the world of theater for young audiences. (PA)

Discusses the creation of an advertisement to catch the attention of the target audience: student readers. Notes the consideration of several important factors including: the product, the audience, the positioning, the principles, and the ingredients. Describes ways to get started and several points in approaching the design process. (SC)

The rate of speech in intercollegiate debate has been increasing and might have contributed to the proliferation of divisions in debate. The American Debate Association (ADA), National Parliamentary Debate Association (NPDA), American Parliamentary Debate Association (APDA), Cross Examination Debate Association (CEDA), National Education Debate…