Presentation to members of the National Association of College Admission Counselors addresses the need to prepare students for the future. Attempts to predict life in the year 2020 and how best to communicate present visions and values to today's college students. (ABB)

Presents three articles from the 41st National Association of College Admission Counselors Conference whose theme was "Counselor to Counselor/Person to Person." Issues which were addressed are: the plight of students handicapped by race or economic background, building partnerships with high school counselors and other professionals, and helping…

In a period of substantial change on campus, professional managers in college admissions and records offices must concentrate on professionalism in their jobs. By doing so, and by using the resources available to them, they can affect policy and university direction. (MSE)

The current contingency style of management emphasizes understanding people at work and places a priority on interpersonal skills. Financial exigencies, declining markets, and technological change will begin to give value to management skills such as controlling, organizing, planning, decision-making, and conflict management. (MSE)

New competencies needed by admissions officers to maintain enrollment will require acquisition of research and management skills as well as computer technology for the entire admissions staff. These administrators must also offer a new image and new services to public and institution alike. (MSE)

There have been dramatic changes in the environment surrounding American higher education and admissions professionals have had to adapt to them. Demographics, new societal attitudes, new complexities in admissions work, and new economic restrictions are seen as having changed the admissions profession. (Author/MLW)

Presents keynote address from 43rd National Conference of the National Association of College Admission Counselors. Focuses on minority access within higher education community. Commends missions and commitment of predominantly Black colleges and urges all institutions to establish firm commitments to education of minority youth. (NB)

A panel discussion between a chancellor and two presidents, with audience questions, focuses on the admissions officer's role in meeting changing circumstances: declining enrollment, changing student body, changing expectations, higher education's role as a change agent, and limited funds. (MSE)

Declining enrollments and a changing student population in the 1980s will require the admissions officer to achieve new and more varied skills, including those related to research orientation, information management, and financial aid understanding. New campus power may result. (MLW)

Areas in which the priorities and concerns of the college admissions officer and the college faculty often conflict are examined, including development of a well-rounded student body, statistical comparisons of student characteristics among institutions, and the image projected by the admissions office in its marketing. (MSE)

Three major constraints on admissions and records offices in the next decade--enrollment stabilization or decline, technological improvements, and steady-state funding--will have the greatest effect on staff, faculty, administration, and students. Appropriate planning in these three areas can serve to bolster the entire academic system. (MSE)

Speech is a major medium for the admissions message, and how well it is utilized needs to be evaluated. An understanding of speech communication and the role it plays in the information process can help admissions professionals to help people make better college choices. (Author/MLW)

This compilation includes an introduction and three speeches on the nature and mission of college admissions. Examines the historical roots of admissions policies; admissions officers' roles as social engineers; and the importance of diversity in student backgrounds, experiences, and points of view. Proposes strategies for continuing educational…

Reflections on the profession of admissions officer include the need for sharing of information within the profession, the admissions officer as enrollment manager, the role of intercollegiate athletics, and merit scholarships. (MSE)

The differences between superficial promotional activities and effective marketing programs for law school admissions are examined, and the role of the admissions officer is discussed. (MSE)