It is important to teach students the ways in which rhetorical and literary texts are produced, distributed, and consumed. It is equally important, however, for teachers of writing, primarily members of English departments, to acknowledge the production and consumption processes of texts external to the genres of the academy and to recognize that…

This paper examines the arguments for and against inclusion of advertising art in art education programs, and presents a case for the educational benefits of critically examining advertising art based on museum masterpieces. A search for examples of fine art masterpieces used in advertising art examined which masterpieces are commonly used in…

The traditional conception of pluralistic culture is contrasted with a new, separate form of culture: mass media culture. Its components are noted: medium, message, "mosaic," and strategy, and methodology for its study is discussed. (MSE)

Examines commercial, educational, and existing library sources to establish a practical perspective for librarians seeking to establish collections of popular culture materials, with emphasis on sound recordings, nonstandard materials, and concerns of bibliographic control and professional education. Seven references are listed. (RAA)

Examines the place of popular culture in the school library media center and the role of the library media specialist in integrating it into the curriculum. There are seven references. (Author/RAA)

Discusses "occult" and "paranormal" literature which is often mistaken for nonfiction. Suggests that most publishers are unwilling to publish scientific perspectives on the paranormal because such writings would be unmarketable. Journal availability: see SO 507 190. (KC)

This section consists of six essays dealing with: (1) current trends in French linguistics; (2) French possessive pronouns; (3) contemporary French novelists; (4) "happiness" in France; (5) the Belgian playwright Michel Ghelderode; and (6) the pedagogical use of popular songs. (AM)

It is argued that negative portrayals of the professoriate in popular culture stem from growing anti-intellectualism in American society. College faculty are often derided as those whose work is primarily or entirely theoretical, too esoteric for practical use. Faculty are also portrayed as foolish or eccentric. Popular culture and public opinion…

Discusses the issues surrounding children's series books and argues the need for children to read more quality literature. Highlights include commercial successes; reasons for their popularity, including the comfort of easy reading and stereotypical characters, social appeal, and fulfillment of childhood needs; marketing; and the difficult…

The American professor in a foreign country must be prepared formally and informally to address questions about the United States, its present, past, and future. Part of bringing American culture to the foreign campus is bringing the openness of American professors to their students. (MSE)

Discusses how television programs can be used to teach courses in gender and communication. Provides examples of how instructors can use specific programs to provide illustrative models of sex-role orientations and to illustrate the changing social standards of desirable or acceptable traits and behaviors for females and males. (KEH)

Music can help create a good moral environment if it is music that can be shared, that channels emotions and shapes the soul, that has stood the test of time, and that tells a story. Today's rock music all too often plays a destructive role in leading youth away from virtue. (SLD)

Offers (1) a teaching strategy using contemporary music themes to increase adolescents' confidence and reading fluency; and (2) a brief description of four literacy programs from around the world which were UNESCO prize winners. (SR)

Tests widely-held associations among script types, genres, writers, and target readers via statistical analysis in popular Japanese fiction. Subjects texts to lexical analysis to see whether choice of vocabulary can account for variability in script selection. Finds that Japanese writers fashion their script type choices to specific contexts, as…

We each carry hopes, dreams, and visions of what our lives and relationships will look like. However, there are times when, in spite of our best efforts, these dreams remain unrealized. This manuscript addresses some unique issues faced by individuals experiencing a dream's death. Although the process described in this manuscript may be…