Discusses eight limiting factors on media effects, identifying and raising research questions about agents and structures that limit the potential effects of the mass media on the behavior and attitudes of people and on the actions of institutions. Discusses the ignorance of researchers about how people use, and live with, the mass media. (SR)

Evidence from 34 studies published since a 1983 review of 58 earlier studies underscores knowledge inequalities as an enduring phenomenon and emphasizes that interest in the knowledge gap phenomenon is accelerating. All 10 studies which varied "media publicity" supported the hypothesis. Eleven of 12 studies which varied some aspect of…

Hypertext can be characterized as an electronic system that works by association rather than indexing, and furnishes information in a dynamic, nonsequential manner that does not limit the content by structure or organization. A more technical definition specifies that hypertext is a technique for organizing information in a complex manner that…

A coalition of health groups wants the R. J. Reynolds Tobacco Company (RJR) to discontinue the use of the Joe Camel cartoon character in its cigarette advertisements. RJR has denied the findings of the three studies published in the "Journal of the American Medical Association" and cited by the health groups--these studies contend that…

It is indeed a problem, perhaps even a crisis, that many Americans are ignorant of "The Tempest," the Civil War, the location of the Persian Gulf, the Constitution, or the chief justice of the Supreme Court. However, if conservative humanists continue to ostracize, scorn, and ignore both media studies and the media themselves, the result will not…

"Bosstown Sound" was a slogan used to promote several Boston (Massachusetts) rock bands in 1968. In theory, the Bosstown Sound was a logical development to follow the San Francisco "sound," which included the Grateful Dead, Jefferson Airplane, Moby Grape, and other Bay Area bands that had been commercially successful in 1967.…

Prestel is an interactive videotex system which has been available to the public in the United Kingdom since the late 1970's. Recent research funded by the British Library Research and Development Department provided public libraries with access to Prestel and monitored their reactions to the services. Aims of the trial were to promote Prestel by…

Instructional technologists have traditionally used the scientific or rationalistic paradigm to study the instructional potential of pictures. Naturalistic and rationalistic inquiry differ in their views of reality and truth, the relationship between the investigator and the subject, the goals of inquiry, and the role of values in inquiry.…

It is no longer "new" news that the "new" media, separately or in convergence with the traditional mass media, are often reinforcing old ways and traditional patterns. Concentration of ownership; under- or misappropriate employment patterns for certain groups and classes of people; and inadequate, inappropriate, and inaccurate…

This examination of the topic of research in educational technology addresses four major areas: (1) why research is conducted in this area and the characteristics of that research; (2) the types of research questions that should or should not be addressed; (3) the most appropriate methodologies for finding answers to research questions; and (4)…

Although Eleanor Roosevelt's career as a magazine journalist has been all but forgotten, it was an important part of her public activity while she was First Lady from 1933 to 1945. In contrast to ideas then current, Mrs. Roosevelt insisted on her right to earn money from her magazine work while in the White House. There is also evidence that her…

This document is intended to improve the critical viewing skills and increase the understanding and appreciation of what is viewed. Included are the chapters: (1) "Critical Thinking: The Parts of an Argument," intended to develop a process to help a person judge arguments in what is read, seen, and heard; (2) "Critical Viewing:…

Noting that covering the United States Department of Education can pose special problems for journalists, this report provides information about the operations of the department and notes the strengths and weaknesses of information produced by and about it. The first three sections of the report discuss the current political atmosphere at the…

This two-volume report of a planning study conducted for the Corporation for Public Broadcasting presents an assessment of the opportunities and risks associated with public broadcasting's involvement in teletext and videotext. Volume 1 contains a strategic assessment that offers analysis, recommendations, and conclusions regarding the market for…

Reports news analysis material presented on a radio foreign affairs program between 1975 and 1979. Compares this report's findings with propositions generated by gatekeeper studies of international newsflow. Discusses how results do not sustain the argument that news offers an unchanging and unchangeable "world at one with itself." (JD)