Examines: (l) disagreements with publishers during 36 years of authoring textbooks, (2) difficulties of co-authoring textbooks in view of the haste with which they are produced, (3) necessity for high textbook standards from both teachers and publishers, (4) the fact that there are few textbooks authored by teachers. (NKA)

The purpose of the agricultural literacy effort has been to produce informed citizens able to participate more fully in the establishment of policies that support a highly competitive agricultural industry in this country and abroad. In their article titled, "Position Statement on Agricultural Literacy," Russell, McCracken, and Miller…

This article argues that the concept of the college student as consumer, and adoption of quality assurance approaches embraced by business, are alien to the nature of higher education. Academic peer review is seen as more appropriate to the university culture and more comprehensible to teachers and researchers. (MSE)

Examines some of the questions faced by primary school teacher trainers in the design of programs of study for student teachers that provide a framework for economic and industrial understanding. Considers whether classroom teachers can incorporate this framework into the primary school curriculum. (MDM)

In the recent past, there has been more and more talk about the fact that the system of professional education has to meet the constantly changing need for specialists in the labor market. In the author's opinion, this is where the problem lies: the labor market requires that education satisfy its social and economic needs with respect to a…

Argues that the students, the primary constituency of the schools, have been omitted from efforts at school reform. Urges that students become part of a partnership with administrators, teachers, and parents through an integrated thematic plan that would make the student the center of the school universe. (FMW)

The potential value of marketing principles to help solve educational problems in higher education is addressed. Four variables that are within the decision power of those in higher education and those in the commercial world are the product, distribution, promotion, and price. The marketing concept demands that policies be built on a base of…

The usefulness of marketing functions as they relate to higher education enrollment and financial problems is addressed, and proven marketing principles that have been violated by higher education decision-makers are considered. It is suggested that a college or university operation can be examined within the same context as any product…

Argues that in higher education, values and priorities of the enterprise's "producers" have little in common with those of the "consumers," and identifies areas in which this is apparent, including tuition, college choice, selection of a president, program development, faculty rewards, state subsidies, institutional budgeting, and school…

Four essays on U.S. government documents address the didactic nature of many government publications; the reliability of government information and statistics on energy, crime, consumer prices, and unemployment; user needs and access to government information; and sources and services for science and technology libraries. (EM)

These proceedings contain the texts of the papers presented at a conference on consumer interests. Addressed in the first series of concurrent sessions are the following topics: consumers' new economic positions, consumers' choices with respect to price and quality trade-offs, time value in consumption decisions, and consumer information issues.…

In this look at the near future of higher education, and in light of probable declining enrollments and resources, two perspectives are given, both drawn from existing literature. The first sets forth some of the fears of higher education professionals in one possible, if extreme, scenario; the second, some of their hopes in another. Among the…

The first of a series on personal and family financial planning (PFFP) education, this publication presents five papers examining the need for educational programs that emphasize the use of financial resources in ways that contribute to family stability. C. Raymond Anderson discusses the inability of many individuals to realistically manage…

Economic education can help elementary and secondary school students understand the dynamics of the American free enterprise system and the relationships among consumer, producer, and government. The economic education curriculum will help students most if it is structured as an upward spiral in which basic economic concepts are built upon and…

The following papers are included: "JFK's Four Consumer Rights" (Lampman); "Product Safety" (Gerner); "Use of Cost-Benefit Analysis in Product Safety Regulation" (Crandall); "CPCS's Voluntary Standards" (Ault); "Consumer Safety and Issue Emergence Process" (Mayer); "Reflections on Research in…