Proposes a rethinking of what professors should teach technical writing students, based on actual experience with three organizations in Oregon. Discusses how to design assignments for students that simulate the reality of a work environment. Explores types of technical writing skills that are increasingly in demand. Offers several strategies for…

Presents Part II of an interview with Ira Shor reflecting on the state of community colleges since the 1960s. Discusses how the most important thing to teach is critical inquiry and critical literacy, to study something in a methodical way and to communicate knowledge gained with articulate depth to a real audience. Outlines 13 goals for schooling…

Calling for redoubled emphasis on the performative and political dimensions of rhetorical study, some scholars recommend an "activist turn" in rhetorical criticism. In the context of the study of social movements, an engaged and active stance can enable critics to become direct participants in the field of social action. The promise of a…

This paper recognizes that critics of the "plain language movement" point out that what is "plain" to one audience may mystify and confuse another. It adds that questions such as "Plain language for whom?" and "How can we know whether a text is written in plain language?" raise legitimate concerns about the…

Students work most productively when they feel free to move back and forth from ignoring audience to addressing it. Students should consider audience as they begin a writing task. Then they should get away from it all and simply write. If they find an audience inhibiting, they should feel free to ignore the idea of audience altogether or alter…

Raymond Yeager, director of forensics and professor of speech at Bowling Green State University, has made a major contribution to the field of speech communication. He has been much appreciated as professor, mentor, and friend. Yeager, the personification of the "good man skilled in speaking," is a well-spoken gentleman of principle who…

The concept of audience has emerged as a central theme in many scholarly discussions. Walter Ong focuses on fiction and believes that what has been said about fictional narrative applies to all writing. Lev Vygotsky offers the view that students work in the zone of proximal development and observes that thought itself develops as a result of our…

This collection of essays offers diverse perspectives on what it means to be a male or female child in children's literature, presenting stimulating views from the field's best-known authors, illustrators, and educators. Among the authors and illustrators in the collection who talk about the creative process are: Jerry Pinckney, Katherine…

This paper presents a discussion examining personal revelations discovered through peer critique and teacher response. It begins by discussing the issue of dealing with alien terms and specialized jargon in academic papers, through the example of one instructor's different treatment of two student papers based on the instructor's familiarity with…

Explains certain writing projects oriented toward real life situations (in this case a proposal to establish a museum display) can help college students bridge the perceived gap between academic writing and the kind of writing that will be asked of them in the professional world. Suggests that students' attitudes and writing improved as a result…

Discusses how presenters must act as guides to their audiences. As an example, the paper describes a trip through the Serengeti in which the guide was powerful and effective in teaching his audience. Notes goals that all presenters must strive for (activities, engagement, content, dispositions, capacities, and ideals). (SM)

Contends that theatre has the power to induce oppressors to change their attitudes permanently towards the groups they oppress. Describes theatrical performances by women in Mundemba Sub-Division, Cameroon, which created lasting changes in men's attitudes. Concludes that theatre calls for sociocultural and economic changes and it has the power to…

Compares two advertising assignments to demonstrate how different approaches to audience radically affect students' critical understanding of popular media texts. Argues that "audience" needs to be present in writing assignments as a cultural experience rather than a merely static rhetorical category. (TB)

Presents a framework--grounded in the classic rhetorical concept of "ethos"--for technical communicators to examine the unique characteristics of the World Wide Web and the audiences it serves. Suggests that technical and marketing communicators can use the idea of online "ethos" to evaluate existing Web sites and design new…

Examines the component parts of personal narrative, the sort of language resources they consist of, and the respective roles they can play in turning sense into experience. People share in the making of their stories, evaluating them creatively with the help of their hearers. To survive in a complex world of meanings, a narrator must constantly…