Characteristics of liberal arts colleges that motivate AT&T and other business and industrial firms to provide financial support are discussed. AT&T believes that independent colleges emphasize teaching excellence, including instruction in small settings and face-to-face discussion. Students benefit by early emphasis on the liberal arts,…

The report of the Donee Group (a coalition of public interest, social action, and volunteer groups acting as advisors to the Commission on Private Philanthropy and Public Needs) on the characteristics of private philanthropy is presented. After an introductory section, the perspectives of the Donee Group and those of the Commission are surveyed.…

People give major gifts because they want to express a deeply felt commitment to the institution. Ultimate gift fund raising is costly in the time and talent of the volunteers, staff, and faculty. It requires a great deal of personal attention over a period of many years. (MLW)

While many basic fund-raising principles have been retained, some of the practices of former decades have been revised or replaced as conditions changed and new concepts evolved. Some lessons learned from previous capital campaigns are described. (MLW)

Addresses issues related to stipend, compensation, and benefit levels for the religious working in Catholic schools. Stresses the need for the development of a new, more equitable model of compensation. (CBC)

The chief executive of almost any corporation has little or no ability to commit corporate resources in traditional philanthropic ways. A new set of internal dynamics changes a corporation's relationship with people seeking support for colleges and universities. American higher education and economics are on a collision course. (MLW)

The chancellor of the University of Nevada system believes in the personal approach--corporate executive officer to corporate executive officer--to cement the types of corporate-campus arrangements that both partners find profitable and beneficial. (Author/MLW)

State governments recognize higher education's need to reach out aggressively to industry and other private donors for financial support, but may also closely regulate the activities of private foundations that seek and manage funds for public institutions of higher education. Both private and public higher education institutions should be…

A plan is outlined that would encourage charitable contributions made jointly by corporations and their shareholders. Shareholders would agree to forgo one quarterly dividend and the corporation would match the contribution to any charity. Legal and tax implications and problems are discussed, as are advantages of the plan. (MSE)

Anecdotes about fund-raising from the experiences of a variety of institutions reveals that communications problems, in various forms, are at the heart of many fund-raising problems. Among the ideas presented are the use of large donors to solicit other donations, trustee assistance, persistence in asking support, and alumni matching funds. (MSE)

The president of the Exxon Research and Engineering Company thinks that an increase in industry-supported academic research is economically and socially desirable. Ways industry and academia can overcome the obstacles to a better working relationship to forge new links between company and campus are outlined. (Author/MLW)

Reviews the activities of the Rockefeller Foundation's Equal Opportunity Program in the 1960s. States that initially the program had an elitist character catering to affluent Blacks in an attempt to bring talented Blacks into the mainstream at selected colleges. Claims that after program staff integration, new educational directions were…

Few colleges and universities are putting enough emphasis on corporate support. Six actions aimed at raising money from corporations are identified: appoint a director for corporate relations, target corporations, cultivate corporations, make proposals, reward a corporation by informing it of project results, and recognize the corporation with…

Presents the results of a 1980 study of community college foundations. Reports an increase in the number of foundations and total assets and that actual dollar support is evident. Recognizes the possibility of private funding as a stop-gap between higher education's expanding financial needs and regular funding sources. (DMM)

Suggests funding techniques community college foundations can use: jogathons, concerts, dinners, roasts, auctions, benefit preview parties, and sporting events. Identifies the benefits of capital campaigns and corporate giving. Feels foundations can provide extras for community college budgets, improve public relations, and offer cultural and…