Michael M. Crow became the 16th president of Arizona State University in July 2002, with the goal of transforming ASU into what he calls a "New American University"--an institution combining the highest levels of academic excellence, inclusiveness to a broad demographic, and maximum societal impact. His view included increasing graduate numbers, graduation rates, and freshman-retention rates while also expanding ethnic and economic diversity. Today, ASU has established more than a dozen new transdisciplinary schools and large-scale research initiatives and has nearly tripled research expenditures. President Crow attributes much of this success to the use of analytics. This article presents an interview with president Crow. In the interview, ASU President Crow talks about why the university moved toward using analytics, how ASU has implemented analytics, where there could be problems, and what he sees ahead. President Crow discusses how his institution is using analytics to increase graduate numbers, graduation rates, and freshman-retention rates while also expanding ethnic and economic diversity. (Contains 1 note.)