The publication of Anya Kamenetz's "DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education" (Chelsea Green Publishing, 2010) caused quite a splash in the higher ed community. If, as she advocates, highly motivated students can access quality online coursework for free--if they can create their own learning paths based on their interests, passions, and professional needs--what does that mean for the future of the traditional brick-and-mortar institution? In this article, three leading visionaries in the open education movement--Stephen Carson, John Ittelson, and Candace Thille--talk about its potential impact on traditional colleges and universities.