Reflecting two students views on this summers riots, Tom Young locates the riots as a symptom of 20th century consumerism. Tracing the historical development of public relations and advertising with the rise of one of the 20th century's least known and most influential figures "Eddy Bernays", he asks the question--who's really to blame for the riots? Following this, Kate Stevenson puts herself at the heart of the debate and looks at how we locate ourselves within the traditional perspectives of political Left and Right.