Focuses on generic discourse practices by tracing the persuasive heterogeneity and the distributed nature of discourse genres in use. Three examples from research are explored: a father and his two daughters playing a family-created verbal game; a family's engagement with their 2-year-old's creative retellings of "The Tale of Peter Rabbit"; and a woman with aphasia playing a barrier game in a research setting with her teenage son. (Author/VWL)