Metaphorical Imagery: Whipped Cream on the Pie?.

Karathanos, Patricia; Rainey, Carolyn

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Peer reviewed

ERIC Number: EJ490456

Record Type: CIJE

Publication Date: 1994

Pages: N/A

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ISBN: N/A

ISSN: ISSN-0007-6678

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Metaphorical Imagery: Whipped Cream on the Pie?

Karathanos, Patricia; Rainey, Carolyn

Business Education Forum, v49 n1 p27-29 Oct 1994

Explains how metaphors enrich communication and strengthen meaning by focusing perception. Gives examples of the enhancement of business communication in finance, information systems, management, and sales. (SK)

Descriptors: Business Communication, Metaphors, Writing Improvement, Writing Instruction

Publication Type: Opinion Papers; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

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