Differentiating the Hypodermic Model from Empirical Research: A Comment on Bineham's Commentaries.

Chaffee, Steven H.

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Peer reviewed

ERIC Number: EJ377313

Record Type: Journal

Publication Date: 1988

Pages: N/A

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Differentiating the Hypodermic Model from Empirical Research: A Comment on Bineham's Commentaries.

Chaffee, Steven H.

Communication Monographs, v55 n3 p247-49 Sep 1988

Responds to Jeffery Bineham's article, "A Historical Account of the Hypodermic Model in Mass Communication" (same issue). Argues that the history of the hypodermic model (viewing media's all-powerful and direct influence on society) is distinct from the history and literature of empirical research on mass media effects. (MM)

Descriptors: Mass Media, Mass Media Effects, Media Research, Research Methodology

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

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