ERIC Number: EJ271160
Record Type: CIJE
Publication Date: 1982
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
The Selling of College Writing Textbooks.
McCarron, William E.
ADE Bulletin, n73 p44-46 Win 1982
Describes one method of responding to the sales techniques of college textbook publishers' representatives. (AEA)
Descriptors: Higher Education, Salesmanship, Textbook Content, Textbook Selection, Writing Instruction
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
