ERIC Number: EJ198132
Record Type: Journal
Publication Date: 1979
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Le slogan et les fonctions du langage (The Slogan and Language Functions).
Reboul, Olivier
Francais dans le Monde, n143 p21-26 Feb-Mar 1979
Analyses the advertising slogan and its relationship to the various functions of language: expressive, incitative, referential, phatic, metalinguistic, and poetic. (AM)
Descriptors: Expressive Language, French, Language Usage, Mass Media, Semantics, Verbal Communication
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: French
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
