Arbaugh, Fornaciari, and Hwang (2016) are to be commended for undertaking two worthy tasks: demonstrating the value of citation counts in the business and management education (BME) field and attracting new scholars to the field by drawing on rigorous citation analyses. In this commentary, Jone Pearce first addresses the use of citation counts in BME research and then concludes with her own idea for attracting more scholars to the field. [This article responds to "Identifying Research Topic Development in Business and Management Education Research Using Legitimation Code Theory" (EJ1118407).]