The monograph reports on a survey of fund raiser attitudes toward issues of professionalism and stresses that professional competence is not enough if an occupational group aspires to be recognized as a true profession. Part I provides an overview of fund raising as a profession including sections on: what a profession is, the professional continuum, semi-professions, professional attitudes, the process approach, the power approach, and the structural-functional approach; Part II reports on demographic data for the 754 fund raisers surveyed including the type of institution they represented (e.g., 41% college/university/school), educational level, gender, and age. The attitude of fund raisers toward many aspects of their work is reported including fund raiser attitudes toward each of the following six characteristics of professionalism: autonomy of decision making, a systematic body of knowledge and skills, self-regulation and collegial standard setting, commitment to and identification with the profession, altruism and dedication to service, and a code of ethics with accompanying sanctions. Part III, a summary, concludes that although fund raising is not yet a profession it has the potential to attain greater professional stature. Three appendices provide details on the study's methodology, the survey instrument; and responses of the fund raisers to forced-choice items. Contains 30 references. (SM)