Relates political candidates' television advertising to voters' emotional reactions and voting behavior. Suggests that television campaign advertising elicits emotion along three continua: pleasure-displeasure, arousal-nonarousal, and dominance-submissiveness. Suggests that emotional response to such advertising is systematically related to voting…

Political campaigns are major, high-budget marketing efforts, but because they are usually managed by people with little training in either marketing or communications, they fail to persuade voters to vote in the desired way. Political targeting can be treated as a segmentation problem, one of identifying and responding to the specific qualities…

Catholic conservative influence on current American life is viewed from a historical perspective including their participation in major reform movements since the Civil War. Ethnic voting patterns as a reflection of the Catholic viewpoint are discussed in terms of their role in American politics. (PR)

Forecasts the effects of electronic voting on voting behavior and on campaign strategy in school finance elections, inferring these from Oregon's vote-by-mail experiments and from direct-mail campaigning and fundraising. Relates computerization to community education's role in raising school support. (MCG)

Presidential candidates in the United States tend to seek consensus rather than to try to discover new answers to problems and to convince voters that they should be elected to implement those answers. Reporters in the mass media emphasize objectivity and fairness in their reporting. This emphasis produces an intense interest in the…

The 1996 presidential elections will be, in part, a referendum on affirmative action, with partisan battle lines drawn. When the issue is framed for the voter as a choice between group equality or individual merit, affirmative action loses. Recent history suggests that a majority of Americans reject explicit group preferences. (SLD)

Outlines the strategic setting of the 1988 U.S. presidential election, highlights what is at stake for each party, and considers those political issues that may affect its outcome. Examines domestic and foreign policy issues, stressing those that affect two key groups: northern workers and "have not/have little" white Southerners. (GEA)

In an electoral process in 1988 and 1989, voters replaced General Augusto Pinochet as leader of Chile. The use of political cartoons by both pro- and anti-Pinochet forces is explored in this paper. Cartoons have long been recognized as a form of mass communication. In the Chilean elections cartoons played an important role in the battle for the…

The necessity for candidates for public office to gather money in order to mount effective campaigns has raised concerns that campaign contributions may give some individuals and groups improper influence on the selection of public officials and the making of public policy. Part of this concern stems from the pluralist theory that maintains that…