Argues that texts may be especially rhetorically effective when the content, the medium used to convey the content, and the real life experiences that make the content relevant are formally or structurally similar. Suggests that formal linkage creates rhetorical effect, and uses Burke's theory of forms to explain the effect of formal links. (MS)

Examines various technological and artistic developments in the area of television production via their potential effects on viewers' comprehension and appreciation of televised programs. Developments in television equipment are reviewed, special effects and computer graphics are discussed, and future predictions and suggestions are presented. (47…

Visual communication media technologies, particularly television, hinder rather than enhance viewer perceptual processes, understanding, and aesthetic appreciation of visual messages transmitted by means of such technologies. Emerging technologies, including high-definition, interactive, and holographic television, will not necessarily improve or…

The news media of the 1990s will probably not use videotext systems or three-dimensional holograms to replace the newspaper. Instead, simpler combinations of news media that mimic the characteristics of print may replace advertising in newspapers, causing them to downgrade journalism or increase subscription cost, thereby decreasing circulation…