This paper is a response to Clinton F. Conrad's article, "Beyond the Folklore." Conrad's strategy for assessing undergraduate quality echoes the sentiments espoused by many admission and college counseling professionals over the years at various workshops for students and families that focus on navigating the process. As transcendent as the…

The authors argue that journalism's uncertain identity in academia has made it vulnerable to unreflective instrumentalism in the digital era. They show how instrumentalism intertwined with the digital sublime constitutes a rhetorically resonate rationale for closing a journalism school. Evidence comes from documents and testimony associated with…

In the era of globalization, accountability, and benchmarking, university rankings have achieved a kind of iconic status. The major ones--the Academic Ranking of World Universities (ARWU, or the "Shanghai rankings"), the QS (Quacquarelli Symonds Limited) World University Rankings, and the "Times Higher Education" World…

It has been exactly twenty years since the term "university rankings" came into being in China, and people have become relatively rational about the process, after an impetuous beginning. In a sense, the appearance of university rankings in China indicates the birth of something new, or the beginning of social voices in higher education…

Presents humorous multiple-choice questions focusing on things parents should consider about colleges, such as what to look for on-campus visits (number of empty beer cans instead of number of books in the library) and how many days college will guarantee the student will stay at the school instead of percentage of students who pursue advanced…

Presents an open letter addressed to Morton B. Zuckerman of "U.S. News & World Report" concerning the magazine's survey/article "America's Best Colleges" which received a great deal of public attention. Criticizes the survey for failing to help families make better choices among institutions and failing to encourage colleges to do a better job for…

The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)

The changes occurring in the Italian university system during a recent period of disorganized growth, and the need for planning, especially for enrollment, to accommodate future changes are discussed. (MSE)

The focus of this paper is on issues and concepts in the retention and recruitment of Hispanic students in post-secondary education. First, national post-secondary enrollment declines are projected and the implications of these declines are discussed for admissions and recruitment personnel. Next, the report considers Hispanic enrollments in…

Information for students, counselors, and parents to help in the evaluation of options and opportunities available for most college-bound students is presented in 17 articles. Titles and authors include the following: "Getting the Most from Your High School Counselor" (James Warfield); "The Use of the SAT at Selective Colleges"…