It is proposed that reexamination and restructuring of corporate education programs and tuition assistance policies is now appropriate. Some suggested revisions include use of preferred provider colleges and tuition discounting. The role of the college or university in negotiating changes is also discussed. (MSE)

Difficulties facing private colleges and universities in the future are considered, with attention to the situation in North Carolina. An important determinant of the future of independent higher education will be public policy. Three major considerations include: private colleges and universities are public resources and serve a predominantly…

Information about higher education in California is presented with suggestions for Florida. Cooperation between the public and private sectors in California exists in many forms, including the support or opposition of legislation. For instance, private university presidents have publicly criticized as inadequate budget recommendations for state…

The question of whether private colleges are pricing themselves out of the market is considered. An analysis of the actual application patterns of a sample of high-ability students indicates that colleges and universities are not pricing themselves out of the market. Despite substantial increases in tuition and other fees over the last several…

The varying impacts of alternative financial-aid policies and delivery procedures on colleges and potential students are considered. It is concluded that there is little that financial-aid policy itself can do to counter enrollment declines, but that individual policy innovations do have some potential to redistribute enrollment. (Author/JMD)

An annotated bibliography and summaries of major issues pertaining to access and choice in higher education are presented. The introductory section discusses barriers to college attendance, demographic and sector shifts, diversity and pluralism, willingness and ability to finance universal higher education. The bibliography is divided into three…

Current proposals to assist middle-income groups with college costs and estimates of the burden to parents in different income groups are considered. Reasons for discontent by middle-income and upper-income groups regarding college costs are considered in relation to the following issues: the demographic squeeze, the temptation to choose high-cost…

The potential value of marketing principles to help solve educational problems in higher education is addressed. Four variables that are within the decision power of those in higher education and those in the commercial world are the product, distribution, promotion, and price. The marketing concept demands that policies be built on a base of…

Argues that in higher education, values and priorities of the enterprise's "producers" have little in common with those of the "consumers," and identifies areas in which this is apparent, including tuition, college choice, selection of a president, program development, faculty rewards, state subsidies, institutional budgeting, and school…