Having been personally involved in several examinations of productivity in various sub-disciplines of psychology, I read with great interest the articles in this special issue. I commend the authors for engaging in this activity, as I feel that a field benefits from occasional self-examinations. In this commentary, I caution against placing too…

Federal policy directed to teaching and teachers is the subject of this review, which is organized around: (1) recruitment; (2) training; (3) accountability; (4) incentives; (5) qualifications; (6) class size reduction; (teacher working conditions; and (8) human resource management and the overall coordination of teacher policy. For each theme,…

Notes that working conditions will have marked influence on employee recruitment to and retention in social work profession. Sees graduates' expectations influenced by ability to exercise professional judgment, increased career orientation of women, frequency of midlife career change, and entry of newcomers from non-Western cultures. (Author/NB)

If colleges and universities are to take seriously the mandate for equitable representation of women among faculty, administrators, and professional staff, they must make affirmative action an imperative. An historical view and barriers to recruitment are described. (MLW)

This editorial briefly explores issues in special education focusing on: teacher shortages; use of alternative certification; the need for teaching candidates to have knowledge of teaching strategies, classroom management, course planning, and student evaluation; and the need to offer support and guidance to beginning teachers. (JDD)

This paper reviews the issues facing trustees of liberal arts colleges, including such external challenges as ideological criticism, college costs, national economic trends, and competition from other types of institutions. Trustees are urged to address such issues as external criticism of the institution, concerns of students and parents about…

This paper discusses the growing trend in higher education of treating students as customers. It addresses the traditional views of the student-instructor role and why there is a push toward a customer-oriented paradigm in higher education. Resistance to this movement is also addressed, both from the student and faculty/administrative viewpoints.…

Looks at the progression of educational institutions through the five stages of Kotler's marketing process. Identifies anticipated changes and three activities critical for meeting the marketing challenge: research to predict consumer habits, attitudes, and needs; material and research development changes; and strict quality control and relevance…

Describes five trends that have contributed to increased importance of student affairs administrators on college campuses. Concludes that student affairs professionals during the next decade will be key players in institutional planning and policy making. (CM)

With the era of employer-provided security fading, increasing numbers of college graduates are moving among companies and careers in search of the perfect job. The ramifications of this coming instability of the college-educated employee for the corporate recruiter are outlined. (Author/TE)

This article addresses the problem of (1) maintaining the size and quality of the overall graduate school, and (2) maintaining a "critical mass" of students enrolled in programs where there is an indication of a future demand, but where there has been a decline. University marketing techniques have not generally focused on graduate student…

Presents support for evidence that there has been a critical decline in the number of available counselor educators while there has been an increasing demand. Sees this situation as potentially leading to a serious dilemma for the profession. Explores historical perspectives, present concerns, and potential solutions to this growing problem.…

Review of demographic changes finds that by midcentury a majority of the college population will be minorities, and all of the net increase in student population will come from minorities. Implications for recruitment, remediation, and retention are drawn. (DB)

College journalism faculty are characterized more by doctoral degrees than by professional experience in journalism. Some attribute this to a lack of male role models and unattractive faculty salaries. However, some colleges are actively seeking faculty with practical experience and creating a more culturally diverse faculty. (MSE)

This response to a previous article considers future trends in special education in urban and correctional settings. Discussion focuses on necessary components of such special education programs and critical issues related to the recruitment, training, and retention of sufficient numbers of qualified teachers (particularly minorities) to provide…