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Gerbner, George; And Others – Journal of Communication, 1980
Examines the distribution of age roles in prime-time and weekend daytime (children's) network television drama. Analyzes the content of program samples and survey data on attitudes and opinions to determine how conceptions of social reality are affected by television viewing habits. (JMF)
Descriptors: Age, Audiences, Characterization, Content Analysis

Hezel, Richard T. – Journal of Communication, 1980
Discusses the problems of evaluating the ability of public television to perform a teaching role. (JMF)
Descriptors: Audiences, Educational Television, Evaluation Criteria, Evaluation Needs
King, William, Comp. – Television & Children, 1981
A collection of quotations drawn from research and opinion papers dealing with the impact of television viewing on children. Subtopics addressed are: television viewing statistics, effects of television violence, and the relationship of television to education. (JJD)
Descriptors: Antisocial Behavior, Behavioral Science Research, Child Development, Childhood Attitudes
Rybacki, Karyn Charles; Rybacki, Donald Jay – 1984
To examine the rhetorical vision of nuclear war presented in the television show "The Day After," it is necessary to consider (1) the motives of those involved in producing the film, (2) the debate over the film that preceded its presentation, (3) the effect of the film's message, and (4) how the film's rhetorical structure contributed…
Descriptors: Audience Analysis, Audiences, Auteurism, Film Criticism

Gerbner, George – Issues in Science and Technology, 1987
Discusses the portrayal of science and scientists on prime-time television and assesses the impact that it has on public conceptions of science. Reports that television cultivates a less than favorable orientation toward science and scientists. Offers recommendations for improvement. (ML)
Descriptors: Commercial Television, Mass Media, Nonformal Education, Popular Culture