Effective media relations are seen as an important, even essential, area of successful government relations. Media accounts can play a major part in establishing an institution's reputation, and so comprehensive government relations programs should include planned productive contacts with reporters and editors. (Author/MLW)

The effective use of public relations by educators is the general topic addressed by these 18 articles collected from past issues of the "Journal of Educational Communication." The first section stresses planning and management with articles on opportunities made available by crises; the combination of effective communication with efficient…