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Maestas, Ronald W.; Olivas, Louis – 1982
Bilingual business education is increasing in importance in response to the growing Spanish speaking population, bilingual student population, and need for bilingual employees. The continued immigration from Mexico and growth in the number of unskilled Spanish speaking workers will lead to an increased need for bilingual supervisors and managers.…
Descriptors: Bilingual Education, Bilingualism, Business Administration Education, Business Education
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Robinson, Benjamin – Review of Education, Pedagogy & Cultural Studies, 2004
In this article, the author describes his "Business German" course. His course sought to narrate a dialectic of agency and institution. He started by asserting a distinction between the intending subject--with its plural desires, interests, and identifications--and the world it acts in, through and upon. This distinction between acting subject and…
Descriptors: Critical Theory, Public Policy, Norms, Language Acquisition
Witherell, Louise R., Ed.; And Others – 1981
The three papers in this report address the need for the inclusion of a business component in the foreign language curriculum, discussing instructional materials, teaching methods, and course design for the different levels of instruction from elementary school through college. The introductory paper, "The Business Component and FLS" by Louise R.…
Descriptors: Business, Business Education, Cultural Awareness, Curriculum Design
Gomez, Rafael – 1992
This paper examines ways that Hispanic culture can be dealt with in Spanish as a foreign language for business. First, rationales for teaching culture are offered, ranging from the abstract observation that knowledge of culture is a required part of a humanistic education, to the more pragmatic need of businesses for representatives who are fluent…
Descriptors: Business Administration Education, Business Communication, Course Objectives, Cultural Awareness
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Parle, Dennis J. – Journal of Language for International Business, 1997
Students in advanced business Spanish courses gave oral presentations on geo-political and economic conditions in chosen Hispanic countries. The goals of these reports were to increase awareness of the unique identities of these countries, to introduce research tools for use in business research, and to inculcate linguistic and humanistic…
Descriptors: Advanced Courses, Business Administration Education, Business Communication, Cultural Awareness