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Wright, John C.; Huston, Aletha C. – American Psychologist, 1983
Summarizes research findings on the structures, codes, and conventions of television as a communicative symbol, and on the effects of television on cognitive and social development. Suggests that television viewing can induce active cognitive processing, and that television can be a potent tool for teaching and communicating with young children.…
Descriptors: Attention, Childhood Interests, Children, Cognitive Processes

Austin, Erica Weintraub; Meili, Heidi Kay – Journal of Broadcasting and Electronic Media, 1994
Discusses a model of television interpretation processes regarding the influences of alcohol advertising and describes a study that tested the model with preadolescent at-risk students. Highlights include perceptions of alcohol use at home and on television; social norms; perceived realism of commercials; and intent to drink. (41 references) (LRW)
Descriptors: Behavior Standards, Drinking, High Risk Students, Intermediate Grades

Singer, Jerome L.; Singer, Dorothy G. – American Psychologist, 1983
Examines effects of the structure and content of television on children's cognitive, motor, and affective development, and discusses relationships between family life style and television viewing. Suggests that current television programs can have harmful effects on children, and presents proposals for interventions to expose children to more…
Descriptors: Affective Behavior, Child Development, Cognitive Development, Early Childhood Education