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McBride, Nicole Combe – Francais dans le Monde, 1981
Presents the results of a contrastive study of French and English advertisements directed at family needs. The study, based on the work of British students attending an advanced French course, analyzes male and female roles, stereotypes, and changes, as they emerge from the language and images of advertising. (MES)
Descriptors: Advertising, Comparative Analysis, Cultural Images, English
Peer reviewedZepezauer, Frank – English Journal, 1983
Presents a set of "neutral" language guidelines as a way of pointing out the problems of using language guidelines in the first place. (JL)
Descriptors: Guidelines, Language Attitudes, Language Standardization, Secondary Education
