Discusses various aspects of visual communication--light, semiotics, codes, photography, typography, and visual literacy--within the context of the communications technology area of technology education. (SK)

Photography has always been examined within a representational paradigm that does not accurately reflect its true nature. A new paradigm for thinking about photography based upon the work of language theorists and semioticians, and particularly upon the communications triangle of discourse theorist James L. Kinneavy, provides a vocabulary and…

Music videos from the past few years have become a prominent phenomenon in our culture. They are critically compared by a small or large section of the public with the structures of, and relations within, social reality. These videos are considered to portray real situations that are, according to the standards of western culture, severely…