Analyses the advertising slogan and its relationship to the various functions of language: expressive, incitative, referential, phatic, metalinguistic, and poetic. (AM)

Discusses the primacy of thought over speech, and "semantic translation" vs "communicative translation," relating the former to thought, and the latter to speech. (AM)

The historical study of words, and particularly of the changes in their meanings, has two benefits. First, it can bring to light our recent and culture-bound perspective on the nature of language, and, secondly, the approach to language needs to be made with a perspective on the future rather than the past. (JN)

A model of language abilities in matrix form is described in which areas of language ability are defined in terms of the effects of receptive and expressive language processes on four linguistic levels: phonology, morphology, syntax, and semantics. (Author)