Recounts the activities that a number of bookstores have sponsored in order to generate children's interest in books, such as making valentines in February, having Santa Claus pay a visit in December, and having children tape record their favorite stories so that blind children can listen to them. (DF)

It is argued tha alternate pricing methods for college textbooks--including net pricing, net billing, and single copy order pricing--would be detrimental to college bookstores. Publishers are urged to continue with the traditional method, and other publisher practices that could help bookstore managers are suggested. (JMD)

The increase in the number of leased college stores is discussed. When the worlds of the non-profit institution and the retail store collide, even the most talented institutional managers can be crushed in the middle. Some think that mini-malls, rather than leased bookstores, will be the trend. (MLW)

Vendors often use product demonstrations as a means of enticing students to purchase their merchandise. Officials at the State University of New York at Cortland objected when a student hosted in her dormitory room a demonstration conducted by a salesperson representing American Future Systems, Inc. The resulting litigation is discussed.…

A solid working relationship between a college bookstore and the campus community must be cultivated. Store management must recognize the needs of students, faculty, and administrators. The bookstore manager can keep up-to-date by participating in campus committees. (MLW)