The application of marketing principles to nursing education and the need for research into the applicant market are discussed for nursing education programs, effective recruiting techniques, prediction of student success in nursing education, program quality, and the current and future nursing market. (Author/MSE)

Presents a marketing model for private junior colleges, including a research component to analyze the college, its students, and its competition; an assessment of the academic program, student services, and finances; a communications strategy for recruitment, public relations, and image enhancement; and an evaluation component. (DMM)

The paper explores the social and cultural processes in the schooling rituals of graduate students in anthropology. Four areas of concern are noted. The first area concerns rites of passage and professional competence. The author explains that the period of graduate professional schooling represents the second stage of a rite of passage after one…

Provides a theoretical overview of the concept of information science as a discipline and analyzes the problems in information science in Nigeria. Highlights include a lack of or inadequate research, curriculum, faculty, prospective students, and information and material resources, and a description of the Africa Regional Centre for Information…

Describes how formative data on enrollment patterns and class offerings are collected and used at Oklahoma City Community College in marketing and scheduling. Evaluates the research effort in terms of its value in long-range strategic planning and managed decision making in day-to-day activities. (DMM)

Argues that community college vitality is directly proportional to the integration of the comfort and confidence levels of personnel involved in public relations, institutional research, and college leadership. Considers Miami-Dade Community College's use of data on student demographics, achievement test results, student satisfaction, and…

Excerpts from the National Collegiate Athletic Association Presidents' Commission policy paper on intercollegiate athletics reform address such issues as the college experience of athletes, awarding of student financial aid, eligibility, the effects of competition, recruitment policies, program effects on institutions as well as athletes, and…

This paper on the future of preservice teacher education examines the question of whether a crisis exists today in schools and in teacher education. It is noted that judgments vary, given different perspectives and vantage points for observation, and that a reliable assessment of the current health of schooling and teacher education is difficult.…

Topics concerning the adult learner that are relevant to institutional researchers are addressed in four articles: marketing, predicting success for adult students, enrollment projection, and follow-up studies of adult learners. In "Institutional Research in Support of Marketing the Adult Student," Lydia Jurand notes the importance of…

The focus of this paper is on issues and concepts in the retention and recruitment of Hispanic students in post-secondary education. First, national post-secondary enrollment declines are projected and the implications of these declines are discussed for admissions and recruitment personnel. Next, the report considers Hispanic enrollments in…

During the growth period of the 1960's and the early 1970's, community college institutional research focused on conducting surveys, compiling institutional reports on grades and enrollments, analyzing student characteristics, and providing background information for writing grants. The researchers came mostly from the teaching faculty and were…

This paper analyzes the effectiveness of teacher selection practices with reference to literature sources and recommends experimentation with a structured interview approach based on life style themes. The first variable in selection involves identification of characteristics of effective teachers. Some agreement concerning particular teaching…

Three papers discuss the needs, interests, and participation of adults in learning activities. Generally, the papers deal with influences upon the possible demand for lifelong learning in the future. In the first paper K. Patricia Cross synthesizes findings from thirty-one state and national studies concerning the patterns of participation and…

Proceedings of the 1979 conference of the North Carolina Association for Institutional Research and the 1980 Research Search Exchange Drive-In Conference Program, which address the skills needed by institutional researchers to deal with the issues in higher education in the 1980s, are presented. Highlights of the North Carolina association…

Current policies and programs at New Mexico State University pertaining to a projected decline in enrollment are examined, and possible actions that the university might take to meet the changing needs and profile of the future student population are suggested. It is proposed that additional recruitment efforts should be directed toward new…