The universities said it! Arthur provides a (thinkable) scenario, via the University of Central Tasmania.

Currently, a majority of two-year colleges in the United States are located in rural areas. Small, rural-serving community colleges are instrumental to the survival of the communities they reside in, as well as vital to the stakeholders they serve. How does being a rural community college present specialized challenges and in what ways do the…

The claim that faculty conduct research is one of the main justifications for the modern university. Supposedly, academe carries out important, cutting-edge inquiries in which society has an interest. In fact, states this author, research at American universities is becoming narrow and artificial, out of touch with social realities, and of…

Various aspects of the collegiate sports scene are examined with special emphasis on recruitment practices. It is suggested that college football and basketball satisfy two public demands: the desire for high level sports entertainment and (particularly in more remote areas) the need for national recognition of local accomplishment. In their…

In this article, the author argues that American higher education is allowing itself to be held hostage by the rankings industry, which can lead institutions to consider actions harmful to the public interest and encourage the public's infatuation with celebrity at the expense of substance. Instead of sitting quietly by during the upcoming ratings…

The traditional sellers' market in higher education has become a buyers' market, with both the nature of the student body and the services offered being changed. Marketing, as a comprehensive tool for planning and delivery of educational services, offers an integrated method for meeting the disparate demands growing from the shift to a longer…

Discusses the current problems of status and recruitment in secondary vocational education. Presents possible future scenarios that could result in increased demand for trained high school graduates. Enumerates the tasks necessary to improve the field's status and recruitment success. (CH)

The current trend toward academic gamesmanship, characterized by interinstitutional competition for faculty, gives the general public a superficial notion of academic excellence, deceives higher education supporters, deprives undergraduates of teaching that they are paying higher prices to receive, and gauges success by ephemeral standards.…

Institutions need coordinated events programs that support institutional goals and are closely related to them, whether the objective is fund raising, student recruitment, or improvement of the college image. Carefully selected and planned events create news, affect perceptions, influence attitudes, spark emotions, and affect people's decisions…

Alumni relations, it is suggested, must "fine tune" their alumni volunteer programs or risk misusing a unique institutional resource. The tradition of lay governance, the development of alumni relations, volunteers in alumni relations, recruiting, and the institutional image and pride of identification are discussed. (Author/MLW)

Student admission criteria and a college's advising and recruitment efforts are viewed from the perspective of a growing higher education establishment trying to attract students. A student selection model is proposed, derived from an "innovation-decision process" (Rogers and Shoemaker), which focuses on applicant behavior and decision-making…

The application and impact of marketing techniques in higher education are considered, based primarily on a literature review. Literature concerning marketing in higher education, primarily in the 1970s, focused on three major themes: discussions concerning the general need to adopt marketing techniques, marketing as part of the recruitment…

Drawing on the practices and experiences of universities in developed countries, this paper reviews and discusses the major issues and questions involved in the building of a library school teaching faculty. The nature and function of the university are briefly discussed; the factors affecting the acceptance of a teaching position by potential…

Institutions wishing to increase the perceived value of their degrees or awards do so by increasing demand for those degrees, by stimulating applications for admission (the certifying effect) and even reducing graduates. Receipt of one of these degrees increases chances of success and affluence (the consumer effect). (MSE)

An institutional review of Evergreen State College that was undertaken by the Washington Council for Postsecondary Education is described. A review of a higher education institution by a state agency was unusual but was a compromise action by the 1977 state legislature, which also considered closing the college, whose institutional cost level was…