Reviews of the state of biology fieldwork in UK schools and universities at the beginning of the twenty-first century (Barker, Slingsby, and Tilling 2002; Smith 2004) were not entirely pessimistic; rather they suggested ways forward that might lead to an increase in fieldwork. Whether their hopes have been realised has, perhaps, been revealed by…

Perspectives on working with alumni boards are presented in papers presented at a 1980 conference sponsored by the Council for the Advancement and Support of Education. Papers and authors are as follows: "Your Alumni: An Untapped Resource," Robert G. Forman; "Involving your Alumni in the Total Alumni Program," Douglas Wilson;…

Marketing of higher education does not have to include gimmicks, and promotion is only one segment of such a program. Marketing means understanding the institution's strengths and weaknesses, determining the kinds of students it can best serve, and deciding where these students can be found. (Author/JMD)

Proven market/institutional research techniques and technological developments in computer systems that can be used by college admissions offices to enhance recruitment efforts are discussed in 13 articles. Titles and authors of the articles are as follows: "Student Reactions to College Recruiting Techniques" (Arthur D. Lopatin);…

Three articles about masters's level library and information science students discuss factors to be considered in diversifying a historically homogeneous student body; strategies for multicultural admissions and recruitment; and the importance of field experiences in preparing information professionals for diverse employment opportunities.…

Examined perceptions of high school seniors, parents, and high school counselors concerning factors influencing college choice. Although students' and parents' expectations were highly correlated, counselors' opinions varied significantly. Implications for college marketing are discussed. (TE)