Descriptor
| Attitude Change | 1 |
| Discourse Analysis | 1 |
| Language Styles | 1 |
| Language Usage | 1 |
| Mass Media Effects | 1 |
| Metaphors | 1 |
| Nuclear Warfare | 1 |
| Nuclear Weapons | 1 |
| Persuasive Discourse | 1 |
| Public Opinion | 1 |
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| Schiappa, Edward | 1 |
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| Opinion Papers | 1 |
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Schiappa, Edward – 1987
Nukespeak--euphemisms or jargon that serve to hide the horrific nature of nuclear weapons systems and nuclear war--uses the strategies of domestication and bureaucratization to represent itself to the public. Domestication employs everyday language to introduce nuclear concepts into public discourse in a non-threatening manner, as when President…
Descriptors: Attitude Change, Discourse Analysis, Language Styles, Language Usage
