Enrollment management, the authors suggested in earlier essays, is a deliberate process of achieving an institution's preferred enrollment profile, starting by identifying the strategic purposes and mission of the institution, and then orchestrating the marketing, recruitment, admissions, pricing and aid, retention programs, academic support…

This report presents issues and highlights from a California State University (CSU) workshop that had the following goals: (1) to present effective recruitment strategies and programs, including those for minorities, women, and the disabled, which have been employed on a CSU campus and which could be of benefit to others; and (2) to model faculty…

Focus groups can be a useful tool for program promotion and development and recruitment in business administration. Participants and moderators must be carefully selected, and the interview guide should include open-ended questions. Generalizations drawn from the data should be made with caution. (SK)

Whether an organization's college recruiting needs require the services of one recruiter or an entire staff, an effective program will systematically address many concerns and consider numerous options as it progresses through the four stages inherent in any comprehensive process: needs analysis, program development, program implementation, and…

This report of conference proceedings provides information and observations concerning the improvement of vocational education delivery systems within Black colleges and universities. The conference was held at the National Center for Research in Vocational Education for the purpose of discussing relevant information and techniques on the topic of…

Discusses two questions: (1) Are we in the technology business, where we spend exorbitant time and energy debating which content and what method? and (2) Should we be in the business of serving all youth in a special way so they can grow, develop, and function successfully in a rapidly advancing technological world? (CT)

Four marketing strategies are critical to the success of adult degree programs: integrating marketing, knowing your students (research), shaping programs and services for adults, and staying the course (retention).

In a successful college marketing program, students and high-quality instruction are top priorities. Marketing research should investigate student needs and frustrations, the products offered, value received for time and money invested, physical convenience and appeal, and promotional strategies. Program research and development suggestions are…

Describes Iowa Central Community College's approach to enrollment management, citing seven keys to its success: (1) the president's personal leadership; (2) a college-wide commitment to excellence; (3) strong administrative support; (4) high expectations for personnel; (5) well-defined enrollment management strategies; (6) participation by…

Some things to consider before planning separate alumni activities or associations for young alumni include common assumptions about young adults' interests, spending patterns, willingness to do fund-raising, and interest in meeting older graduates. (MSE)

The Mills College Alumnae Admissions Representative program is described. Three priorities for developing a program are identified: setting goals, deciding on management, and establishing the scope of program. The selection of volunteers and their training are discussed. Recognition of volunteer effort is seen as especially important. (MLW)

The key to successful adult vocational education is an appropriate system of recruitment and delivery in an adult environment. Other considerations include program environment (both within the learning situation and within the parent institution) and professional development of adult education staff. (CT)

Substitute caregivers are needed by day care centers in every state. Indeed, some areas are experiencing severe shortages of applicants for child care positions and short-term substitute work. This article describes problems encountered in current substitute caregiver systems and suggests ways of dealing with such problems. Specifically discussed…

Advocates establishment of training programs for substitute teachers in the local school districts, along with active recruiting of substitutes. Emphasizes that substitutes' salaries must improve and that the regular teacher should provide adequate information about school policies and procedures, as well as complete class lesson plans that any…

Attitudes about college marketing have hindered its progress. It is an informative process with strong feedback, including such elements as information gathering, travel, development of a marketing or public relations plan, organizational communication, institutional adaptation to the current market, and administrator input. (MSE)