There is no problem with colleges and universities trying to raise enrollment through encouraging student participation in athletics. However, the author questions the integrity of the recruiting and admissions process if institutions do not openly share their strategies with prospective students and parents. That includes being truthful regarding…

Encourages church-related junior colleges to step out of denominational sectarianism in their educational missions and provide an educational environment for students from many religious backgrounds. (DMM)

The Mills College Alumnae Admissions Representative program is described. Three priorities for developing a program are identified: setting goals, deciding on management, and establishing the scope of program. The selection of volunteers and their training are discussed. Recognition of volunteer effort is seen as especially important. (MLW)

Presents a marketing model for private junior colleges, including a research component to analyze the college, its students, and its competition; an assessment of the academic program, student services, and finances; a communications strategy for recruitment, public relations, and image enhancement; and an evaluation component. (DMM)

Relations between the public and private sectors of higher education are discussed. In the first chapter, John W. Gardner provides a historical perspective to the recent conflict in some states between public and private colleges and universities. In addition to discussing the pluralism and diversity that have characterized U.S. colleges and…

Presents the thoughts and suggestions of four prominent private career school or college owners regarding how schools are restructuring their programs and services to meet the needs of an ever-changing workplace. (JOW)

Channeling the energy of volunteer boards of parents and community members can produce unexpected dividends. At Alma College (Michigan), a parent board raises $250,000 annually and helps recruit new students. A formal and communicative relationship between advisory board and governing board is essential for effective operation. (Author/MSE)

Changes occuring in the student body of small private liberal arts colleges between 1975 and 1983 include shifts in college choice factors, the perceived importance of the school in getting a job after graduation, and cost considerations. Colleges must carefully develop new markets before crises occur. (MSE)

Problems affecting the survival of private colleges, including declining enrollment, inflation, costs, efficiency, public attitude, and competition with public institutions for students and federal and state aid are discussed. Thoughts about planning for the future are presented, with focus on planning and support at the state level. (JMD)

Franklin and Marshall College concluded it would come closer to its educational goals by reducing its size. Use of a planning model to project institutional finances based on tuition, gift, grant, and enrollment estimates predicts a potential major improvement in the college's position. (MSE)

Public v private competition for students and ways that institutions and policymakers should deal with it are discussed. Private institutions vulnerable to competition from the public sector, how private institutions can survive, the tuition gap, and planning policies of public higher education are described. (MLW)

The way that the state can commit resources to provide students with the most useful and appropriate education information is considered, along with options for cooperation with postsecondary institutions through state policies and programs. Five levels of enforcement by which the state can assume its responsibility to control the quality of…

Adding distance education would provide Andover College with unlimited growth and potentially increased revenue. Andover has three groups of students: nontraditional evening students aged 25-59 who want a degree to advance in their careers; traditional students aged 17-24; and certificate candidates. A distance program would make classes more…

The final report of the Committee on Priorities and Resources for the 1980's of Williams College, a small private liberal arts college, is presented. Certain assumed conditions--slower economic growth, higher inflation and energy and book costs, and lackluster securities performance--form the basic constraints for college finances. The recruiting…

This advisory report presents 18 recommendations for cost sharing, cooperation among institutions, and meeting future demands for higher education in Ontario. A framework for public policy is offered which stresses the themes of excellence, accessibility, and responsibility and urges differentiation in strengths among colleges and universities, a…