A review of the literature reveals that publishers have suggested that magazines would cost twice as much and newspapers five times as much if they were not supported by advertising revenues. However, recent research indicates that this is not true. Although statistics regarding magazine publication are easier to obtain than those regarding…

Changing from a non-profit foundation to a for-profit corporation, "Ms." magazine recently passed through a transitional phase, transforming its image to attract more advertisers. Four issues published after the fifteenth anniversary issue, when the new image was introduced, illumine both the hegemony of patriarchal capitalism and the…

Explores how discrimination based on differences in skin complexion and physical characteristics among African Americans is conveyed by the mass media. Shows that blacks in advertisements have lighter complexions and more caucasian features than those in editorial photographs, and that the females have lighter complexions than their male…

For a researcher with a serious interest in studying popular culture, the collective negligence of the entertainment industries, the scholarly community, and the government is a given, but some action to preserve American mass media artifacts can be undertaken. Contrary to the myth of unlimited access to information, certain regions of the public…

Although Eleanor Roosevelt's career as a magazine journalist has been all but forgotten, it was an important part of her public activity while she was First Lady from 1933 to 1945. In contrast to ideas then current, Mrs. Roosevelt insisted on her right to earn money from her magazine work while in the White House. There is also evidence that her…

Through an analysis of the products of the radical press, this paper presents the rhetorical outlines of a cultural history of the 1930s. Following an overview of the "reportage" of the radical press, the paper focuses on that medium's rhetoric, specifically its conscious and unconscious use of religious symbolism. Among the publications…

Centrally concerned with design, educational technology involves making the best possible decisions for action given a particular set of circumstances, with a body of knowledge or instructional theory for guidance. More work is needed to aid educational technologists in the three tasks of building instructional theory, developing techniques for…

The debate between objective and new journalism centers upon the question of which approach factually depicts reality. Both genres, however, are part of one fact/fiction matrix in which all narrative forms since John Locke have been based upon factuality. The difference between the genres is that new journalism relies upon the sensory data of…

The topic of agenda setting has been one of the most researched fields in mass communication since its introduction in 1972. M. E. McCombs and D. L. Shaw (1972) began a research collection of over 200 projects by upholding the hypothesis that the media cannot tell viewers what to think but it can tell them what to think about. The question arises…

To explain how and why the Portuguese mass media constitute a frustrated Fourth Estate, this monograph summarizes the history and development of Portuguese media. The first section summarized the history of media legislation that has confronted Portuguese journalists and stunted the development of journalistic tradition. The second section…

An examination of five muckraking magazines--"Collier's,""Cosmopolitan,""McClure's,""Everybody's," and the "Arena"--reveals that while addressing many other social ills, muckraking journalists failed to take a strong stand against one of the most glaring evils of their day--the lynching of blacks.…