Composition researchers and teachers grant that the relationship of non-verbal thinking and language plays a crucial role in the writing of fiction and poetry, but they are sometimes reluctant to perceive that non-verbal thinking must, necessarily, be crucial, with different emphases, in the thinking/writing processes of rhetoric. Activities and…

Discussion of instructional materials design highlights perceptional modality preferences. Research on perception is reviewed; preferences for audio versus video, verbal versus pictorial, and listening versus reading are described; learning styles are considered; and theoretical and practical implications for audiovisual designers are suggested.…