Lavie and Torralbo (2010) present a response to the critique of load theory put forward by Tsal and Benoni (2010). We note that this response includes long discussions that dilute the major points of the debate and deals only with the first experiment in Tsal and Benoni, and we question whether it covers the broader critique we offer. In our…

Load theory of attention proposes that distractor processing is reduced in tasks with high perceptual load that exhaust attentional capacity within task-relevant processing. In contrast, tasks of low perceptual load leave spare capacity that spills over, resulting in the perception of task-irrelevant, potentially distracting stimuli. Tsal and…

Discusses San Francisco's Exploratorium, a science teaching center with 500 exhibits focusing on human perception, but extending to everything from the mechanics of voice to the art of illusion, from holograms to harmonics. The Exploratorium emphasizes "simple science" (refractions/resonances, sounds/shadows) to tune in the senses and turn on the…