Descriptor
| Audiences | 1 |
| Broadcast Industry | 1 |
| Operating Expenses | 1 |
| Programing (Broadcast) | 1 |
| Public Support | 1 |
| Radio | 1 |
| Salaries | 1 |
Source
| Journal of Communication | 1 |
Author
| Mullally, Donald P. | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
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Peer reviewedMullally, Donald P. – Journal of Communication, 1980
Four problems affecting the growth of public radio are discussed: the inability to pay the salaries to attract the talent required to produce quality programing; programing directed to limited audiences; the use of block programing; and poor promotional campaigns. (JMF)
Descriptors: Audiences, Broadcast Industry, Operating Expenses, Programing (Broadcast)
