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Lull, James – 1979
A model of need gratification inspired by the work of K.E. Rosengren suggests a theoretical framework making it possible to identify, measure, and assess the components of the need gratification process with respect to the mass media. Methods having cognitive and behavioral components are designed by individuals to achieve need gratification. Deep…
Descriptors: Behavior Theories, Cognitive Processes, Mass Media, Models

Carroll, Brian J. – Journal of Studies in Technical Careers, 1989
Offers suggestions for managers relative to the employee selection process, focusing on the identification of a potential employee's needs and the employer's motivators that affect employee productivity. Discusses the use of a preemployment survey and offers a questionnaire that allows matching of the employee's needs with employment…
Descriptors: Employee Attitudes, Employer Employee Relationship, Fringe Benefits, Motivation
Tiernan, Donald F. – CAUSE/EFFECT, 1981
Drawing from management models of several researchers in behavioral sciences, conclusions about how to motivate employees are presented. Some insight into the factors affecting motivation and managerial action to improve staff motivation are discussed. (Author/MLW)
Descriptors: Administrators, Behavior Change, Employer Employee Relationship, Higher Education

Onyehalu, Anthony S. – Adolescence, 1983
Contends that the apparent psychosocial inadequacies of contemporary adolescents stem from the widespread adult attitude of relegating them to the status of minors. Recommends that the dynamic principles of adult-adolescent relationships as well as child-rearing techniques in general, draw heavily from the provisions of Maslovian psychology. (JAC)
Descriptors: Adolescent Development, Adolescents, Child Rearing, Foreign Countries

Kelly, Edward J. – Education, 1980
The paper provides an overview of contrasting career rationales in special education, with emphasis given to altruism, economic, entrepreneurial, epistemological, idiosyncratic, incompetent, and personal motives, which can be readily observed in the everyday practice of special educators in public school, public agency, university, and other…
Descriptors: Altruism, Career Choice, Careers, Competence